Brooklyn Fare
October 31st, 2010
I love design with a bit of humour, the copy here is perfect. It reminds me a little about ICA to go. And they are both great!
“Because the brand is based on copy meant to engage the customer, the proprietary typeface we created, Fare Serif, needed to echo that same playful tone. It is friendly and accessible and meant to be used BIG. We applied it to everything, and we mean everything, in the store.” – Mucca Design
Source: Mucca Design & Eat Me Daily