December 7th, 2010
“Traidcraft, are a UK based charity which was set up in 1979 to help fight poverty through trade, practising and promoting approaches to trade that help poor people in developing countries transform their lives.
The copy focuses on the positive aspects of this product, using play on words to link to the products’ use. Hopefully grabbing people’s attention and drawing them in to find out more.” Design by Studio Blackburn in London.
I really like the transparacy on the packaging, to let the paper below provide
Source: The Dieline